SAGINAW, Mich. – March 18, 2016 – Nexteer Automotive will debut its partnership with Richard Childress Racing (RCR) for the 2016 NASCAR XFINITY Series this Saturday, March 19 at Auto Club Speedway in Fontana, Calif. Nexteer is the primary sponsor for the No. 33 Chevrolet Camaro driven by RCR’s Rookie of the Year contender Brandon Jones for Saturday’s race.
The race is the first of four primary sponsorships by Nexteer, to highlight its shared values with RCR such as: Innovation, systems integration, and high performance with safety. Nexteer will also serve as an associate sponsor for the No. 33 Chevrolet in the XFINITY Series and select NASCAR Sprint Cup Series races.
Through this strategic partnership, Nexteer will showcase its advanced steering technologies and engage with its global customers and employees. In turn, RCR will benefit from Nexteer’s power steering technology, renowned for exceptional performance, handling and safety.
“Steering is the only vehicle system that directly connects the driver to the road. Nexteer’s steering in my #33 Camaro is fine-tuned to give me a competitive edge on race day. Where seconds make the difference between winning and losing, steering needs to be precise and perform under intense conditions. I know I can count on Nexteer to deliver,” said Brandon Jones, driver of the RCR No. 33 Chevrolet.
Nexteer’s Upcoming XFINITY Series Primary Sponsorship Races:
- March 19 – Auto Club Speedway
- June 12 – Michigan International Speedway
- August 20 – Bristol Motor Speedway
- October 8 – Charlotte Motor Speedway
Note: Click to view time-lapse video of No. 33 Chevrolet Camaro’s sponsorship branding application.
To experience the partnership in action, tune to:
- FOX Sports 1 or MRN radio
- Nexteer’s Facebook and Twitter for #NexteerRacing updates
- Brandon Jones’ Facebook, Twitter, rcrracing.com and brandonjonesracing.com
ABOUT NEXTEER
Nexteer Automotive – A Leader in Intuitive Motion Control – is a multi-billion dollar global steering and driveline supplier delivering assisted and autonomous steering technologies, electric and hydraulic steering systems, steering columns and driveline products for original equipment manufacturers. The company is listed on the Hong Kong Stock Exchange (HK:1316). Its 12,000 workforce serves more than 50 customers in every major region of the world. The company has 21 manufacturing plants, five regional engineering centers and ten customer service centers strategically located in North and South America, Europe and Asia. Nexteer Automotive’s customers include BMW, Fiat Chrysler, Ford, GM, PSA Peugeot Citroen, Toyota, and VW, as well as automakers in India and China. nexteer.com
ABOUT RICHARD CHILDRESS RACING
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. RCR has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2016 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/American Ethanol/Cheerios/AAA Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/ WIX Filters/Grainger Chevrolet). Its XFINITY Series program includes a multi-driver lineup with Austin Dillon and Paul Menard (No. 2 Rheem/Menards Chevrolet), 2012 Camping World Truck Series Rookie of the Year Ty Dillon (No. 3 Bass Pro Shops/Rheem/WESCO/Red Kap Chevrolet), Rookie of the Year contender Brandon Jones (No. 33 Menards/Nexteer Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino/WIX Filters Chevrolet).
